Meet the Women Who Use Snarky Ad Campaigns to ‘Save Judaism’
For almost two decades, Archie Gottesman and Stacy Stuart wrote the snarky ad campaigns for Manhattan Mini Storage that reached cult status with New Yorkers: “Why leave a city that has six professional sports teams, and also the Mets?,” one read. Another: “Let your personality be the reason people don’t want to come to your apartment.”
Then in 2013, the duo founded JewBelong, a non-profit that wants to welcome “disengaged Jews” back into the fold and show them what Judaism can mean for their lives. And once again, they are doing it with snarky, confrontational ads.
Published in: The Forward